The concept
The Happy Kids logo is a project which was made for Happy Kids brand – retailer of childrens clothes and shoes. Happy Kids is based in Sarajevo, with a few retail stores across the city.

- Sanjin Halilovic

Creative inspiration for the logotype creation was found in the portraits of a girl and a boy, which were additionally stylized so they are more related to the mentioned target group, along with their parents.

- Sanjin Halilovic

The logotype composition consists of two elements - stylized portraits of a smiling girl and boy and the ''Happy Kids'' typography, which give recognizable note to the logotype. The colors used are pink (the girl) and blue (the boy).

- Sanjin Halilovic

Along with the logotype, others motifs were created for the Happy Kids brand as well – visit cards, memorandum, tote bags and an official.

- Sanjin Halilovic

About Sanjin Halilovic

Sanjin Halilovic graduated from the Academy of Fine Arts in Sarajevo, department of product design and the industrial design. This Sarajevo-based designer, through his creative work, was presented at numerous international fairs and exhibitions. He is active in the field of graphic, industrial and furniture design. You can find more of his works on his Behance profile.