Hogar Montebello ®
Hogar Montebello ® is an exclusive nursing home for seniors in San Pedro, Garza García, México. The beautiful lakes in Montebello, Chiapas, the home’s privileged location, and its green areas were part of the inspiration from which the concept of the nursing home was created. The identity of Hogar Montebello ® was developed through a process that ranges from the selection of the name to the identity’s design, as well as the printing of the different materials that will be used and that will give life to the concept of Hogar Montebello ® in every corner.
Our clients in Hogar Montebello ® approached us looking for something elegant. Mexican nursing homes have usually cold and unwelcoming designs, so they wanted a branding that reflects the nature, the elegance, the quality, and the exclusiveness of its welcoming facilities. The combination of colors, textures and printing techniques created a unique and elegant brand.
We started with a complete investigation in Mexican and global nursing homes, aiming to do something much better than the existing. With numerous pencil and paper sketches and translated this ideas to digital using Adobe Illustrator. We also used Pantone Guides for creative a cozy color palette, and printing techniques like gold foil and textured paper for creative an elegant look and touch.
Our clients were thrilled with the result. They opened their doors in June and in 3 months more than half of the rooms were already booked. Creating something different, specially for nursing homes demonstrates that the target is no limitation for creating a beautiful and functional design.
