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Identity for New Nature Of Digital Art

Identity for New Nature Of Digital Art

Egor Galizdra
July 25, 2022
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This fresh identity for a educational project “New Nature of digital art” was made by inhouse design team of re:Store, largest Moscow-based retailer of smart devices. Series of video-lectures, interviews and public talks dedicated to post-internet culture, digital art, NFT and metaverse.

The identity focus on glitched typography and abstract 3D forms reflecting the fluid nature of contemporary art. Design team used different types of contrast in this project. We can see a combination of serif and san-serif fonts, liquid-effect 3D forms placed in a hard layout grid.

All 3D forms are made from scratch in Cinema 4D and animated in Adobe After Effects. Glitched text and other motion effects are also made in Adobe After Effects. Design team in re:Store uses Figma for web and digital design and Adobe Illustrator for layouts that will be printed.

re:Store team recieved a positive feedback for this educational project. The first viewers highly appreciated the aesthetic side of the project. Also the topics raised in the lectures were considered very topical and interesting.

See full project here:

re:Store design team:

Art Director: Nick Stroganov
Lead Designer: Egor Galizdra
3D and motion Designer: Nastya Vasilyeva
Motion designer: Alexander Mayorov

Egor Galizdra

I am a communication designer, currently developing the re:Store visual language and helping marketing increase reach and customer engagement. I prefer minimalism and consistency in design, focusing on current aesthetic trends that appear in the fashion, beauty and contemporary art segments. I like both the postmodern projects
of Mirko Borshe and the cozy cases of small design studios. I value ethical marketing and a team culture that supports diversity, inclusion and a non-toxic environment.

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