Idris Elba: No Limits is a brand new four-part series by Discovery Channel, the show follows his journey as he pushes himself to the max to master some of the toughest speed disciplines in the world, before taking to both land and air to participate in some of the most fiercely fought competitions in sport. Let’s take a look at Rafał Cyrnek’s webdesign for the the tv show Idris Elba: No Limits.
My task was to design a website for a new Discovery Channel show called Idris Elba: No limits. Simple as that;) The show is about speed, challenges and risk, that’s why I decided to go with image-led design to make it easy for users to understand how exciting the whole thing is going to be. What’s most important, when it comes to projects like that, when a lot of people from all over the world are going to see it, you have to constantly think of UX, and how to make it easy to navigate and as intuitive as possible. I think that was the biggest challenge with this project.
There was no particular inspiration behind it, however, there was a lot of thinking and planning before I could open Photoshop. My advice for other designers? Keep thinking of UX, always. Sometimes it’s more important than the design itself. It doesn’t matter if the website looks beautiful when it’s not easy to navigate.
About Rafał Cyrnek
Rafał Cyrnek is a 24-year-old graphic designer originally from Poland, currently based in London. See more of his work at Behance.