IHANA selects the finest and freshest organic ingredients in their skin care products. they are a cosmetic brand with directed at spreading an organic culture and lifestyle to their consumers. This project was heavily focused on exploring packaging design and effective design communication.
the repetitive and rotative style of the logo mark was influenced by the natural essence of sacred geometry. sacred geometry is the belief that a god is the geometer of the world. The geometry used in the design and construction of religious structures such as churches, temples, mosques, religious monuments, altars, and tabernacles has sometimes been considered sacred. The packaging design is functional with a big emphasis on crystal clear legibility. the style is minimal and modern with a fair amount of negative space used to separate different content. the colour in the design is very selective used to highlight key points and differentiate the hierarchy in the communication.
I used Indesign to create all of the packaging and various labels the tube, box and spray bottle. Majority of my Photoshop use was to create the Mockups for the presentation of the brand. I created the logo with illustrator. I used images of the active ingredients to motivate the colours and design of each of the products. this gives the colour choices subconsciously relate to the ingredients of each of the cosmetic products. the colour association will also promote brand recognition and familiarity.
People have responded very well to the project. the client was very please from the early stages of the project and seems genuinely pleased with the final product. I am looking forward to seeing the product manufactured and produced so i can update the project with more images. I learned a lot of packaging design and designing for 3 dimensions.