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ING Bank Śląski - Picture your goals

ING Bank Śląski - Picture your goals

GONG & Illustrators
September 9, 2016
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Poland wasn't always as lively and colorful place, as it now. But 25 years into transformation not only economy changed, but also mentality of the Poles. We tend to expect much more from life that we used to, and sometimes only lack a little bit of motivation to take a step forward. ING Bank Śląski decided to help consumers set and achieve their goals. How?



Using a well-known psychological insight that visualisation of your goal lets you achieve it quicker we created “Picture Your Goals” - the first campaign where world class artists illustrated people’s everyday goals. There were no barriers. Each artist created projects in his style.


Through WWW we collected people’s goals. Chosen goals were pictured and published on our website. During activation we collected over 11000 goals. Diversity of goals were enormous leading artists to bold, visually appealing executions. Working with over 20 illustrators we were able to picture all kinds of people’s goals. To make little more buzz we sent illustrations to influencers. Redesigned stickers made experience more consistent and more fun.

Acted as our ambassadors and helped to spread the idea. They wrote about activation and were recruiting users via display campaign. Strong collection of illustrations gave us opportunity to create ideas of motivational gadgets such as notebook with illustration for each week of the year - to inspire you to have your own goal.






Campaign has been very well received and was rewarded in many creativity competitions. It was was appreciated by the jury of Effie Award, Mixx Awards and KTR creativity festival. "Picture your goals” was awarded silver award in "Illustration" category and bronze award in "Active Advertising".

Credits:
Agency: GONG
Client: ING Bank Śląski
Creative Director: Michał Bucholc
Copywriter: Piotr Szydłowski
Art Director: Darek Palarczyk
Illustrators: Paweł Jońca, Katarzyna Bogucka, Bartosz Kosowski, Ada Buchholc, Norbert Mikołajczyk,
Adam Lapko, Krzysztof Nowak, Martyna Adamska, Nikodem Cabała, Gosia Pietralik, Maciej Blaźniak,
Magda Wolna, Sebastian Wańkowicz, Kamila Kozłowska, Mariusz Zabdyr, Antek Serkowski,
Ania Kozłowska, Julia Pataleta
Lead Developer: Wojtek Rymaszewski
Developer: Paweł Brachaczek, Tomek Stabla, Jacek Saternus
Graphic Designer: Adam Łapko, Damian Oleśko
Animation: Dariusz Nojman
Project Manager: Marcin Jurczyński
Account Manager: Marta Burzyńska
Strategy planner: Radek Grzybowski

GONG & Illustrators

GONG is a full service, digital creative agency with offices in Poland and the Netherlands.
For over 10 years we have been combining strategy, creativity and technology to tell the brand stories of our clients.

We are an independent creative agency specializing in solutions that border digital and traditional media.

As the media landscape evolves, we believe that clients need partners who understand how to combine both the new, interactive forms of media and the traditional methods into an effective experience. Since 2001 (formerly Click5), we've been innovating and implementing solutions in response to this need.

Our team consists of over 50 professionals in 3 offices: Warsaw, Gliwice and The Hague. We work together to blend strategy, creativity and technology into engaging campaigns in the field of ATL and BTL.

Each brand has its own story. We help tell it.

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