This artwork is a concept for IZZE TWST famous sparkling soda beverage drink. I work as a freelancer for Artek Creative INK from New York City and this is a proposal for them. Our goal was to get something new and originals. The client wanted something new and different to step out from corporate design.

The idea is to bring something fresh, new, different, and original, something completely different from the typical corporate design. So, my idea is to take basic ingredients from this soda and bring them to life through some original urban illustration by making live, fresh and attractive splash background that I am going to use as basic texture for design of can. I also made typography label visible and made it different than others.

I used Adobe illustrator for this concept. First do the sketches, scan them, then redraw them in Illustrator with drawing table. My idea is to take basic colours from this soda and bring them to live splash interesting background texture, with elements that can be used for other branding materials. Spent lots of time, until I got the final look.

The idea is to attract young people to our audience. I got lots of positive feedback from friends and form other people. It’s too bad that, in the end, client decided to go with standard basic corporate design, so this will remain only as a concept. That's why I am happy that designideas.pics find this concept inspirational.

Mladen Skavic

Work as graphic designer for 9 years in Marketing agency Aquarius in Banja Luka (BiH-RS), finishing High Technical School of Professional Studies in Novi Sad on graphic design. I am one of the founder and member of NGO UAA! in Banja Luka that promote young artists and designers in our country and region (PechaKucha Night, Minimum Maximum exhibitions Fusion Design Week, etc).
Working as a freelancer for Artek NYC.

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