Conceptual brand identity for Juiced, an Australian company focused on producing high quality, organic juice. We focused on creating a user space that would be easily accessible and usable by anyone.
Contents: Logo concepts, Moodboards, Final logo, Business cards, Advertisements, Wireframes, Mobile and desktop website
At one point in time clients were only trickling in. And so I decided to take the matter into my own hands, and come up with a personal project that could easily detail the skills and abilities I have. I feel that this project is able to convey the ideas and workflow behind what I can produce.
The tools used in this project were: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Wacom Intuos, pencil, paper, pen, macbook air.
Designing the logo to become part of the brand’s identity was crucial in ensuring Juiced’s brand was recognizable and unique. Establishing a website that is instantly identifiable as part of the brand was crucial in allowing Juiced to have a defined identity that easily stands out from it’s competitors. Advertisements played a key role in educating Juiced’s target audience as to what it is. And the products it provides. This ties in especially with packaging as they work together to establish a timeless brand identity.
When posted on Behance, my post quickly gained traction and attention, and with over 1100 views as of writing this. It is currently my most popular post. Here is a snippet of the latest comments on my post:
“Amazing work flow. And lovely colour schemes…”
“Super nice, i love it ! :)”
“Nice work ! 👌”
“Wow Amazing Work !”
“Very Nice! I like it!”
“Nice and clean work, love it!”‘