Justagirl is a new teen skincare brand with four different skincare products by Adorlée Beauty Inc, a cosmetic and skincare company based in Vancouver, BC Canada – Eye Beauty Specialist, developing and marketing advanced bio-formulated skincare products that specifically focus on the eye area.
Logo design: The logo design is a customize handmade wordmark cooperated with a stick figure icon replacing the letter “i” on the word “girl”. We wanted something unique and different from every other skincare brand out there, but also something more fun for consumers to talk about.
Approaching more deeper into a teen life in our modern world, some of their social media slangs and movements has been used as the main titles for each product.
The colour theory was developed for cleanliness, modernism and minimalistic elements that will be attractive and unique to the consumer seeking a new skincare product, while they also have some meaningful words that reflect the brand and packaging.
Bright Pink – Playful, hot, attention-getting, sensual, high-energy, vibrant, tropical
Turquoise – Protective, faithful, compassionate, coolness, water, tropical
This brand was envisioned for the teenage demographic, where the industry typically encapsulates sexy tones and teenage themes. The creative decisions are to dial into the younger, fresher and more trustable feelings associated with a more cartoonish yet refined visual identity. Illustrations developed for the package design are inspired by stick figures or doodles that are commonly found in kids notepad or sketchbook. Patterns were also created by illustrating each extract (flavour) or ingredient used in producing the product.
The logo design, illustrational characters and patterns for this project was created using Adobe Illustrator tool. First, we started with a research to know insight into the target audience, then moved on by creating a package design that stands out and reflects the skincare market.
Feedbacks were very positive, encouraging and motivated, especially for the colour choices that make the packaging unique. We learn a lot how putting more effort into a project from beginning to end can make a really good pay off. Thanks for all the comments and feedback.
Creative Agency: Creative Invention Studio
Graphic Designer/Creative Director: Broklin Onjei
Project Type: Commercial Work
Location: Vancouver, BC. Canada
Packaging Contents: Skincare
Packaging Substrate / Materials: Tube, Airless cosmetic bottles