Project developed for Architecture and Interiors office Karina Malvezzi, located in Vinhedo, interior of São Paulo – Brazil.
The challenge of this project was to convey an architectural concept that represented the name and personality of the idealizer of the office.
Starting from this concept, we chose to merge the initials of the name K and M, creating an iconic element that transmitted in a geometric and architectural form, giving a dimension to the shape of a house or building, transmitting reception and security.
The completion of the mark is made in graphics programs, but before reaching this result, the project goes through a long process: search, semantic panel, concept, forms of studies (brand sketches), graphic brand development, application and testing (shapes and colors), creation of visual identity (Business Card, Stationery, Folder, Social Networking, email Marketing among others) and execution of the final project.
Feedback from the people has been very positive on social networks and especially the Behance, being highly appreciated and evaluated and on websites and blogs to creative communities with extensive national and international reach.
I learn every project that the more I delve into studies and research, more personalized, concise and systemic becomes the project.
To know more about the project, visit the project website: http://karinamalvezzi.com.br/
Follow the Behance link: https://www.behance.net/gallery/41777163/Karina-Malvezzi-Visual-Identity