Shizuoka Prefecture is where Mt. Fuji, which was selected as a World Heritage site in 2013, is located. Besides being famous for Mt. Fuji, it is also known to be the largest producer of tea in Japan.

I Know Japan “Japanese Tea” is a photo collection published by Nikko Graphic Arts, a long-established company which runs business in Shizuoka-city, Shizuoka Prefecture, for 70 years, using their own high quality printing techniques of which they boast.

The purpose of publishing this book is to introduce Shizuoka’s tea culture to the world, and the book tells you about the history and tradition of tea, the extension of tea culture in our time, and so on, through beautiful photographs and writing. tegusu handled the design of the book.

This book was exhibited at book fairs in Paris and London, so both English and French versions were produced, and the production of the poster and flier used in the exhibition booth was handled by our office.

This book, as the title of the series “I Know Japan” shows, is mainly dedicated to letting people see “Japanese culture,” and its cover is designed so that readers can feel “Japanese style” directly. The rising-sun motif, title in gold foil letters, and tea flower symbols play important roles in it. Tea flower symbols, which are used as background patterns on an inside page or in other places, also function as key visual elements.

This book is composed of parts titled “Tea Processing,” “Tradition,” “Tea-ceremony Room,” “Café,” “Tea Utensils,” and “Sweets,” and at the end of each part tracing paper is used. The backside of each tracing paper is printed in white ink, and has a round-shaped window which allows you to see part of the photograph on the title page. The styles of kanji letters related to the contents are originally designed.

In the poster, a photo trimmed in a round shape just like the one on the cover of the book, and the tea flower motif used in the book are re-composed and reused, so that the two have the matching design.

Japanese Tea was already featured in the newspaper and several magazines. This book can be purchased on the following website or in a several bookstores in Paris. If you need any additional information, Please check the Facebook page of this book.

>> Nikko Graphic Arts
http://www.nga-publication.com/

>>Facebook Page
https://www.facebook.com/I-Know-Japan-978004742233594/

Masaomi Fujita

Born in 1983 in Shizuoka Prefecture. After graduating from the Faculty of Design of Shizuoka University of Art and Culture, engaged in planning, editing and directing for several years. Reinvented myself as a designer, and worked in an advertising production company as a design and art director for cosmetics, fashion and magazines. Established a design office tegusu in 2012. Now performs a wide variety of works from concept planning to design work in CI and VI development for companies and shops, graphic designs and web designs.

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