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labels : multi-brand fashion

labels : multi-brand fashion

Duy — N
December 12, 2017
1 Comment

labels : will be not simply a multi-brand fashion concept but aiming to create a new lifestyle environment by offering an urban contemporary appeal to Vietnamese fashionistas.
Offering a never ending assortment of fashion, art & waters, labels : will be an inimitable mix and match, modeled after its customers, a unique approach combining modernity, originality and a careful attention to quality, which will bring fashion-lovers together.

Our creative strategy is infused with the codes of flawless sophistication, in order to give labels : a sense of distinguished leader as well as a perfect representation of complex and unique multi-brand environment. True high-end fashion brand has to be refined and discrete. It has an appreciation for details and sophistication, class and elegance. It is vital for the project to acknowledge and appreciate the values and aspirations of the target audience in order to capture their serious interest.
The logo: Using the colon mark, which is to precede a list, the concept is opening a new vision following "vision within vision, fashion within fashion" spirit through the logo and creating a contrast mixing chemistry within the brand.
Within in the logotype, mix and match spirit is still applied by making the "L" character italic and well compositing with the rest of regular characters.

Illustrators & Photoshop is perfect to create a great testing model for the special shopping bag with the open die-cut hole on the logo. Testing the carrying function is important too, we did choose a great art-paper with natural texture and great flexibility to be the main material for the bag, as well as, every collateral for the branding system.

The website is unique too, when the opening vision on the logo is changing effectively from collections to collections.

The first ever multi-brand fashion brand is having a decent branding design and sustainable system on Vietnam. The design played a great role to accelerate the reputation and imagery in the local fashion industry, where it flooded with big fashion corporate and nothing is cool and motivated around.

Product Photography — Monkey Minh
Documentary Photography — Hau Le
Stylist — Ben Phạm
Props — Lâm Minh Trung

M — N Associates

We approach creativity differently.

We believe that great designs not only create sustainable system but also maintain intelligent strategy. Our works embrace a diverse range of creative solutions across brand and graphic system, products and packaging, websites and digital experiences, architecture and interior direction.

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