EUROLIFT GROUP is a Russian industrial company established in 1997, manufacturer and supplier of high-quality lifting and load carrying devices. they are an official distributor of world-known manufacturers of spare parts and materials for lifting equipment.
They were looking for a new focus, to communicate sophistication,and their wide experience with vision of progress. Convey to their clients the confidence that any challenge, they will solve it. ”We can offer solutions for large scale projects”.
Our client wanted something sophisticated and exclusively in red, we decided to focus on designing a symbol that communicated advance, sophistication, the most difficult of the project was to achieve a simple and geometric symbol a fusion between an arrow and the letter E, because the flex is a universal symbol of movement and advancement. About 120 symbols were sketched using the letter “E”. Until the final design.
Our process always starts investigating about the company’s turn, to later have a benchmark of competence, later we sketch until we find the unique and simple symbol, proceed to vectorize the symbol and look for a suitable typography, that reflects the vision of the company, in addition that is compatible with the new symbol created, at the end we make impressions to adjust sizes, typography and metric.
They loved to be very grateful to the final result, had other proposals of renovation of other designers, but they had not convinced them. I learned that the simplest design is the most complicated, but when you find what you are looking for, it’s worth all the effort.
Visit my Behance https://www.behance.net/formulacreativa, I have other projects that could be of your liking or inspiration, thanks for sharing.