This is a selection of logos designed for different companies and businesses in my town.
My first step is to give personal features to the brand. Is the brand rustic or technological? Is it strong or delicate? Likes punk rock or classical music? And as I draw the drafts, I ask myself if it relates with the chosen features.

-Rafael Maciel

After selecting some drafts, I study the colors asking myself the same questions. By the end, I try to think about the future of the brand, if I can see it as a large company within the business concerned, where the symbol inspire and enable the creation of other pieces of design and advertising.
I believe that a good brand is built through all the steps: define the personal features of the brand, the drafts on paper, the final shapes on Illustrator, the study of colors and the secret is to find the idea that best represents the personal features given on the first stage of the project

-Rafael Maciel

Sofa Coding
After drawing dozens of sofas, I found one that transmitted the idea of technology and construction.

Tupiniquim
I tried to find a way to show the diversity of Brazilian music, most of them created on the streets.

Tweeds
The social network had to have a tone of humor, but also to be characterized as a technology to unite and connect people.

Mobo Nightclub
A nightclub inspired by chemical and energy elements. I sought a design that conducted the idea of movement and experience.

Dozzer
The geometric typography, the sense of symmetry and strength was to deliver the idea that a single bottle is enough to live and enjoy a new experience.

Estúdio Fábrica
The idea to unite an eye to a boat steering wheel is to represent the direction of a photographer’s eye towards a photo – the choice of lights, shadows, reflections, focus etc.

Reiventa
The polygon symbolizes a chain of elements, meaning targets or features that need to be improved to achieve goals.

TTC Logística
The arrows/wings represent the speedy delivery, efficient and quick. The typography is strong and hard to represent security.

Highlife
The idea was to build a light and fun brand, such as a longboard, where you ride just for fun.

-Rafael Maciel

About Rafael Maciel

Rafael Maciel works and lives in Rio de Janeiro. He graduated in graphic design at UniverCidade, Rio de Janeiro and did post graduate studies at PUC-Rio. He often researching ways of creating images that tell people a story. You can find for more of his artworks by visiting his Behance profile.