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Logo design for Szabó Győző

Logo design for Szabó Győző

Lakos tamás
September 18, 2017
1 Comment

Szabó Győző is a Hungarian well-known actor, famous in theatre and film as well. He has a strong and masculine appearance.
I designed a logotype for his name. It represents him primarily on the social media platform. It was important to create a strong image fit to his character.



I tried to keep it simple and well readable. It was important to choose a bold font which could hallmark a strong manly image of the actor.
When selecting a color, it was important to have masculine colors. That is why I had a choice of a golden brown color. The additional design elements are simple and well suited to the logo.


I used graphic softwers as Illustrator mostly and Photoshop.
I worked with a social media brand manager who gave me the brief to design an initial from the actor name.
This process was finally end up with the result that the those initials are not fit together nicely. So i gave an othe option to use the whole name. First i specified the font and designed some small details additionally. Those details were the accents of the word which i found the key elements of the design. The result are simple and graceful.



Eventually, the job was successful and the customer was satisfied. Also it was a good coop with the social brand manager of the actor.
Sometimes you need to go through some process seems superfluous that fianlly gives a you new perspective. Thats an important learning process of mine.

Credits
Photo reference: Taxi magazin, http://taximagazin.hu/2015/04/06/szabo-gyozo-imadok-elni-ennyi-az-egesz/
Social brand manager: Ferenc Orbán
Design: Tamás Lakos

lakos tamás

He was born in 1984, and he lives and works in Budapest. He won the Erasmus Scholarship between 2009 and 2010, when he studied at the Faculdade de Belas Artes in Porto (Portugal). He graduated from the Moholy-Nagy University of Art and Design, Budapest in 2012. Working as an illustrator and creative designer, the free creative exercises are an essential tool for Lakos.

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