Brand identities for different clients created in 2016 and 2017. Some of these logos were created in 2016 but were refined and updated in 2017. For example the dottwo logo was first made in 2016 but because the project was very close to my heart, I am still working on refining this one 🙂
I used different styles and colors for different clients. Where does the style for each logo comes from? I believe that 50% of the style is given by the client (when completeng the brief) and the other 50% is given by the research I made (the moodboard).
Pen&paper, Illustrator, Photoshop, After Effects.
The process of creating these logo is prette straight forward. 1st I used the pen&paper to sketch ideas (20-30 simple sketchs). Then I selected 2 or 3 sketches and began to execute them in Illustrator (vector), afterwich I refined and finetunned the one logo I liked the most.
The logofolio was well recieved. People were even amused by the Zmartas logo / animation. What I learned is that the every step in the creation process is very important. From research (moodboard) to sketching (pen and paper) to the final designs.