LOGOS & LETTERING 2015-2016
Below a collection of projects I've worked on between 2015-2016. Various hand lettered and custom pieces of type designed for self initiated projects and client work. Exploring various contemporary typographic styles. The main focus was on handlettering I made some designs fitting the brands style and philosophy.
Firstly I always send to my clients little questionnaire about project summary, their goals, objectives and what do we want to accomplish, target audience, preferred typography and some reference images. It helps me understand what client exactly looking for and also understand the brand. Next step is sketch phase. I create more versions of Initial rough sketches in various compositions. Then I transfer rough sketch choosed by client into detailed sketch for digitalizing.
I take a photo of the detailed sketch, and then it's time to improve all the details and imperfections in AI. I'm always using bezier curves method. It speeds up my workflow, but the best part of all it's that the letters look more clean and better.
I got so many positive comments on Behance and several Graphic Designers from Bratislava which I really appreciated it. I was so happy that my project has been also featured in the Typography category of Graphic Design gallery on Behance.