LUNCHADORS TAQUERIA is a conceptual idea for an authentic taqueria based in Chicago that I created for one of my independent design classes in college. My objective was to experiment with illustration while creating a unique identity and brand for a restaurant.

This project was based around a taqueria I visited while spending time in Chicago, while I was there I had this idea of a retired luchador who decided to open up his own small business. With any of my projects the process began with sketching a lot of ideas for logos, business cards, and menu design. I wanted to bring together some of materials that a restaurant would need to promote themselves. Originally I thought of having the flat circular luchador echo the idea of a flat tortilla. I wanted my illustration and color choices to stand out and be bold.

With any project I find it critical to first list off ideas and even look around for inspiration in my daily life. Once I have spent some time working on my sketches, I would scan in images I have found or my drawings and begin to turn those into vector illustrations. A majority of the work I do is done in illustrator, with some photoshop.

I learned a lot in this project, it really gave me the opportunity to work with my illustrations while creating a fun branding and identity project. It was fun to have full control and work from a single concept. The most exciting aspect was the logo development and application concept, I hope to return to this project in the future and add to it.

Ryan Pierce

Hello! Im Ryan, a Graphic Designer from Flint Michigan who is always looking for something new and challenging. I always seem to be starting new things that spark my creativity. I think that good design stems from a personal place and it is important to put of little of yourself into whatever project is set out before you. Besides a love for design I have only a few other passions. I love comedy, illustration, day time napping, and most importantly food.

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