Marudesha : Branding and Packaging Craft of Rajasthan

The main objective of the course was to create something unique by keeping ‘wrapping’ as a concept. General problem faced by the craftsmen in India is the craft is never valued because the local craft is not branded. So, the packaging is never done.
Thus, I decided to promote the art and crafts of Rajasthan, India in such a way that one craft wraps the other craft. The concept derived is inspired from ‘Mojari'(Traditional Shoe Pattern) and a ‘Katputli'(Wooden/Plastic doll attached with Strings).

‘Katputli’ art is famous globally and highly influnced. The concept has emerged as a decent yet attractive packaging cover consisting of a Jooti/Mojri. Also, the packaging creates the whole experience of Rajasthan in such a way that the user not only gets the product but enables a user to experience a bunch of traditional diversity and also the essence of cultural heritage of Hamro Rajasthan.



The course was to create something unique by keeping ‘wrapping’ as a concept. Thus, I decided to promote the art and crafts of Rajasthan, India in such a way that one craft wraps the other craft. The concept derived is inspired from ‘Mojari'(Traditional Shoe Pattern) and a ‘Katputli'(Wooden/Plastic doll attached with Strings).
Colour palette is insipred from Rajasthani culture and craft.


Adobe Illustrator and Adobe Photoshop are the basic softwares I used creating my packaging.
I started with the basic research work and then continued with the entire Design process. Branding was also part of my Packaging.
To create the essence of packaging I worked on a specific colour palette. Then did the whole Illustration useing Adobe Illustrator and gave the final touch using Adobe Photoshop.






The response was really good. It was a great experience sharing the project with everyone and knowing their feedback.

I’ve learned a lot in this project not in terms of the Packging but also about the culture and craft of Rajasthan.

Shivangi Sah