Melesca

Wine shop located in Mendoza, known as the city of the good wine. It offers a great variety of high quality products (wines and craft beer among others) as well as personalized services resulting in excellent customer care. Marketing advice, branding, stationery, advertising, packaging and signage. Proposal for the corporate image redesign of the wine shop MELASCA.



Animals/person, letters and an irregular touch in the strokes prevent the design to become too informal. The illustrations have to be balanced. Conceptual strategy is the key to successful advertising. The work was very enriching, several sketches were made for making decisions, cost a bit but the customer ended up deciding a branding project oriented to the printing and lettering, for a younger audience.


Adobe illustrator, Adobe photoshop, Adobe indesign, Painter x. Drawing of concept, ideas, sketch, calligraphy, brush pen, then step to making choices. Difficult sketches, final presentation of the project. After the strategic stage, it was taken into account to unify animals and people so that the public feels identified, as well as creating phrases that attract attention.






Incredibly, people went to the store to buy only the bags, people felt very much in touch with the new redesign of the premises. The customer even reopens a beeryard to make a whole new design based on beer and white drinks.

I hope you like this combination for the wine category.

juan iglesias

One designer decides to dedicate his time and skills to a project that provides him with the best place to put his imagination and knowledge, to the service of visual communication. We specialize in branding/typography/lettering/website and communication strategies. BIRPIP was created on March 1, 2013.