Mercht is a new startup offering a ‘free way to create, promote and sell custom designed merchandise’, with no financial risk. Printing power to the people, you might say. Mercht describe themselves as ‘the free way to create and sell merchandise’. Robot Food created the brand identity and website, giving them a head start in a young, exciting marketplace.

Mercht comes from the team behind Awesome Merchandise. Robot Food designed the Awesome identity in 2014, which sent YOY sales soaring to the tune of 35%. Awesome asked them back to create the brand identity for Mercht. Described as ‘the free way to create and sell merchandise’, Mercht offers a risk-free ‘design, print and shipping’ service for tee-shirts and other wearable. It’s a win-win business model where, if designs sell well, both parties make a fair profit, with no loss if the designs aren’t successful.

Robot Food designed the identity using a striking red, yellow and blue colour palette. The new custom logotype flows with a sense of freedom, bringing the ‘print for the people’ ethos to fresh, friendly life. Alongside these sit a new suite of branded illustrations and eye-catching icons. These communicate the nuts and bolts of the service, and help promote the brand’s vision of democratic design, open to all. The team also designed the website with plenty of clarity and step-by-step service usage guides, and created the brand tone of voice to articulate the offer with engaging warmth.

Colourful, simple and compelling, both the brand identity and website set a new industry benchmark among competition that’s largely faceless and corporate-looking. Mercht launched this week, and Luke Hodson, owner at Awesome, is over the moon, “Robot Food strikes again. Creatively, we’re very much on the same wavelength, and what they’ve done for Mercht is precisely what we envisioned – beautiful, simple and exciting.” Simon Forster, Robot Food’s Creative Director, said, “Working with Awesome never feels like work. They’re ambitious, passionate and full of new ideas, and it was a pleasure to create the Mercht identity. I can see this becoming a big business in its own right. We are of course working on our own tee shirt designs to upload.”

Robot Food

A brand with a strategy can change the future. We’re independent, fearless, challenging and fun. We find opportunities. We create a point of view. We add personality. We break the rules. We work hard to make things simple and easy to understand.

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