Mio is a SPA based on the middle of the city of Vitória, Brazil. The highlight is the water treatment and the use of hot tubs. A place that offers aesthetic and relaxation treatments for those who want to take a break on your routine. “A relaxing space in the middle of the bustling city”.
This project started by choosing the name. Mio means “My” on Italian, with is the SPA idea, to you take a time for yourself. Some theorists argue that the origin of the word SPA came from the latin “Salus Per Aquam”. That means “Health Through Water”. Others claim that SPA is a city in Belgium which became very famous in ancient Rome for its thermal waters with medicinal properties. It was known as the most famous balneary in Europe.
The choice of color came because of copper bathtubs. Between cultures and time periods, kings, queens, aristocrats and emperors chose to bathe in the copper tub. Throughout history, the copper bath has retained its place in the homes of very wealthy families.
The Mio type was created by hand with a wacom tablet on Adobe Illustrator where I finished the creation of the logo. After that i used the Photoshop to make the mockups for client presentation. And I had the opportunity to learn a little bit of After Effects to animate the logo.
It’s one of the most popular projects on my behance, which made me very happy. People of the whole word came to me to give me the greatest regards. I look forward to doing another project with a similar impact. 😉