Mood Museum Branding
Mood Museum is a rebranding project of Museum of Feelings, which was a guerrilla pop-up experience museum built by Radical Media to advertise Glade's new line of scents. Mood Museum not only expands the idea of visualizing human mood, but also transforms into an educational and informative place to encourage deeper understanding and exploration of emotion. The rebranding focuses on delivering the campaign's primary mission and goal through the expressive logo form and a wide range of application design, while highlighting the social aspect of the organization through the engagement campaign called mood pharmacy.
My decision making process on style and color involved creating a mood board by gathering images and extracting colors from those pictures. The pop neon colors of pink, blue, green and turquoise were inspired by masterpieces of an array of artists that I admire, including james Turrell, Dan Flavin, Eric Cahan, Olafur Eliasson, and Yayoi Kusama. When it came to developing the logo form, I focused on visualizing our mood changes from second to second. The fun onomatopoeia of mooooooooooooood is catchy, dynamic and gives an fluid and organic shape.
Coming up with social engagement campaign to advertise Mood Museum was quite challenging. I wanted my rebranding to be a real thing. Mood Pharmacy was created by chatting to my peers about their daily mood changes. Talking what and how I felt in certain ways, and sharing that with someone else was fun, so I visualized different ways to make it happen. Mood Pharmacy is excellent in that sense, because you not only get to talk to the "mood experts", but also get a sweet remedy!
I think people were excited about Mood Pharmacy, and digital application, especially the Audio guide tour application. I had so much fun re-imagining the contents of the museum from redrawing the floor plan, curating artworks, and designing the audience navigation around the museum.
In terms of what I've learned from this project, ideating on how people would interact with the museum was the most challenging, yet undoubtedly significant. Not only I got to think about "what" in regards to creating a logo, system, applications and posters, but also "why" and "how" I could apply them in real setting and make them useful to the audience.
View project here: http://www.sunminlim.com/15_MoodMuseum.html
