Miguel Modesto's project Pentaudis, is a company with over 16 years of activity in consulting and auditing services. To celebrate a new stage, the client decided to reclassify its brand with a new name and new identity, without losing its history and heritage.

The name "More" was chosen by the client and transmits the ambition to grow and provide superior service. Creating a brand for a company with history and well-defined values is just as challenging as creating a brand for a company that is taking its first steps. The difference between these two cases is the presence of existing values in the new identity. The following diagram demonstrates the reasoning of the transformation from Pentaudis to More.
-Miguel Modesto

All things graphic design from El Lissitzky to Sagmeister and music. If music sheets didn't exist, graphic design would be music made visual.
-Miguel Modesto

The association to the Pentaudis heritage is made subliminally.
-Miguel Modesto

It was visually inspired in the gestalt effect - the capability of our brain to generate whole forms, particularly with respect to the visual recognition of global figures instead of just collections of simpler and unrelated elements. The Gestalt theory also fits like a glove as the concept for the new brand, since the company has as one of its main activities the study and correction of commercial and business behaviour. To see what no one else can see. To see what is beyond sight. The whole is greater than the sum of its parts.
-Miguel Modesto

Work hard, enjoy what you do, be true to yourself. Its what I do.
-Miguel Modesto

About Miguel Modesto

Miguel Modesto, born in Lisbon, Portugal, 1976. Graduated in Communication Design from ESTAL. Started working has a vinyl adhesive applier in the summer of 1997. Worked on various national and international design agencies such as Maisdesign, Euro RSCG Design and Young & Rubicam. Currently Design Director at Carmen Bombshell Creativity. See more of his works on Behance.