Delightful canned tuna, handmade with a great storytelling and a gorgeous design.
The need to create a new solution came from my daily routine. I eat tuna regularly, and I see no value proposition in the flavors or the packaging. “We could improve that,” I thought. “Why not?”
And so came the idea of Neptune. A premium brand of tuna, extremely tasty, with a bold and refined design.
The used metals assume noble colors, as well as the dark and dense chromatic palette. The inspirations in Greco-Roman mythology are clear and reinforced in the divine aspect of the product.
In order to create this exclusivity, I had to manually create the typography for the logo, making a mixture of minimalist design with Greek griffins.
I started the creative process by illustrating in sketches and raf the brand, the packaging. How to make something mundane become something premium?
After this process, I started brand creation and visual identity in Illustrator. Logo, chromatic palette, texture, illustrations and typography, all vector and clean.
That done, it was time to work 3D mockups on this powerful platform.
After rendering, I did post-treatment of the images and corrections in Photoshop, guaranteeing uniformity and visual quality to the work.
The acceptance of the product was nice, the coolest testimony I heard was this:
“I used to be ashamed to take tuna to work because of my diet! Now I will have pleasure, the packaging looks beautiful and the extremely tasty!”
But the product is only a ghost, conceptual brainstorm, so… sorry guys!