New York Pizza is a personal design project for a pizzeria, born with the idea of connecting the brand with New York City and its values.
It is well known that this city has a tradition in relation to the world of pizzerias, it even has its own style in preparation and presentation. Regarding the chosen style, I relate basketball, rap, Italian tradition and other characteristics, which are also part of the history of the city.
To build this project I used Adobe Illustrator Cs6 and Photoshop Cs6. At the beginning with the first sketches I designed the first logos and drawings that are part of the set. Then I have defined the colors, related to the world of basketball, specifically inspired by the New York Knicks. The packaging of the pizza box comes with the idea of drawing lines that are reminiscent of the streets of the city. Lastly, I designed supporting graphic elements for digital media.
People respond very well to this project, as it is visually attractive, it reminds them of the city, its values and the unique experience of eating pizza in New York.
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