Create a brand for the startup Dress shirt company ‘OS Clothier’.
I had full creative control of this project so i was allowed to take the brand in whatever direction i felt will benefit the brand.
I decided to go with simplicity and a minute use of colors to give a modern, minimal and laid back look.
The client requested for a monogram logo. However, i did not want to design ‘another’ monogram logo. So i decided to do something different.
I employed negative space to form the ‘O’ and ‘S’ in the design. The idea actually came from merging the two letters to create a unique symbol that can be synonymous with the brand.
The Idea for the color was from a piece of textile i saw on a friend it was a very cool shade of blue, i took a picture and kept on playing around with the color picker tool till i was able to match it.
I used my wacom intuos drawing tablet to sketch the design.
Then i used Adobe illustrator to vectorize and create the logo.
Once the logo was done the rest sort of fell into place.
When i design, i try to keep it simple especially when i come to designing logos for a fashion brand. I wanted to design something that other designers will look at and say “i can do that, but i probably wouldn’t have thought of it.”
I also use Adobe Photoshop for the mockups.
I came up with the tagline “tailored” because i didn’t want any cliched sentence like “tailored for you” or “hand made for you” or something like that. Tailored just seemed straight to the point.
Well…everybody that saw it loved it.
The reaction was what i expected…”simple”, “clean”, “nice”, “awesome”.
As a designer, I always learn from every project, sometimes the lessons are the same, like on this project, i learnt to trust my instincts and to keep thinking and tweaking to you feel you have achieved something perfect.
As a young designer, i get that we would always want to flaunt our skills. We want to show the world what we are capable of and because of that, we sometimes tend to focus more on what we can do rather than what we should do.
All i have to say say is what makes a good design is what you leave out of the design.
