Luis Balvin Charun's project "PerroLoco" is a clothing brand aimed at male audiences. He sought to meet the look and dress like of a modern man, a trend that has achieved strength over the past decade.

It was a project for my institute, in fact i was asked to redesign a brand, so I chose a national brand called with the same name. It took me about 2 months to create the project and after a long work of sketch the logo emerged. The process was most exciting, I did not see it as a test of my course but as a real project that maybe in the future, become something big. With that intention I managed to create a better project.
-Luis Balvin Charun

My inspiration was to create a brand of clothing for the male audience, various brands have always seen as present their lines through parades, lookbooks, among others. Provide a modern, minimalist brand, it gave me a reason to create this project.
-Luis Balvin Charun

My style is based on synthesized forms so that they become more direct and above all understandable at first sight. With the passing of time I realize that my graphic style is expanding from branding to illustration. Love what you do, get inspired and inspire others to do the same.
-Luis Balvin Charun

About Luis Balvin Charun

Luis Balvin Charun is a student of graphic design career at San Ignacio del Loyola institute (Lima, Perú). In fact this is his last year, since then he has already gained experience working on small projects to his institute and agencies. Apart from being a lover of editorial design and branding he is focused on being meticulous in every process of the final pieces of his projects. Above all, a self-made artist when it comes to design because it is always good to learn something new every day. See more of his works on Behance.