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Personal Identity -- Erkan Malçok

Personal Identity -- Erkan Malçok

Erkan Malçok
December 2, 2016
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Good visual branding is honest, graphically expressive and highly memorable. It should be optically sophisticated and it should work in print, digital and broadcast settings. The identity is based on three things; simplicity, honesty and focus. Simplicity for understanding, honesty for explaining and focusing on your future.

Your brand is how others see you. Your brand identity, on the other hand, is the language you use, the smile in your voice when you answer the phone, the voicemail message you record, how you talk about other businesses and people. After more than 8 years careers in design business you realised that you need a meaningful representation of you, your talents, and your values.

I always used the wonderful Adobe Creative Suite for designing. My simple rule for producing is "Sketch, Discover and ReDraw" and after trying many design variations on Adobe Illustrator & Photoshop. And Adobe Creative Clouds gives you a great opportunity for sharing and managing files.

A good visual branding is always honest. For me, definition is the starting point of the creative process. After the definition you understand more about you. Every branding/designing journey teaches you one thing: "Everything we hear is an opinion, not a facts. Everything we see is a perspective, not the truth."

We always need to build something people want and tell them about it. Thanks for your time.

Erkan Malçok

A multidisciplinary designer — with a focus on simplicity and honesty. I combine curiosity, creativity and design thinking to solve problems. Working with passionate brands of various sizes and industries.

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