Premio Internacional Bachillerato Anáhuac is an annual academic high school contest with 15 categories. Each edition of the event changes headquarters. The aim of the contest is to serve as an effective and successful way to complement the comprehensive training of students of the Anáhuac High School, capable of transforming their environment and transcending personally and professionally in a globalized world.
The project required to highligt Mexico City so the idea took shape by creating a concept linked to the evolution that the city has taken to the point of disruption in which it is located; this evolution was summarized in three ideas: water, ground and city.
1. Handmade seketches of the logo and symbols for the main idea.
2. Glyphs: To digitalize the main typography of the logo and the symbols per category.
3. Illustrator: To define colors and make a master file.
4. Photoshop: To make all the graphics.
5. InDesign: To make prints and baners.
The whole event was a succes, all the graphics were really appreciated because the proposal was way much different to the previous editions of the event, It was always too classic, too orange, too institutional, this year like the concept the disruption became the key to explode the creativity.
Fun-fact: The people were asking for a store to buy the windbreaker.