Play Gin is a London dry Gin aimed at electronic music lovers.
Differentiated from everything else, it has unique characteristics of shine, photoluminescence, and unparalleled minimalism that combine with electronic music in general.
I wanted it to be different from everything else, since the niche itself was quite different. My conception was that the bottle had elements that brought musicality and that it had a photoluminescent feature, highlighting the label even in the dark.
I used Photoshop initially to create the sketches. Once the layout was defined, I began the vectorization process in Illustrator, and finally, the 3D modeling and simulations through Adobe Dimension.
It generates an almost instant enchantment in people, and I have received great compliments for the ideas and innovation that had been planned since the creation of its visual identity, also made by me.