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Pop Kai

Pop Kai

FU
September 13, 2016
1 Comment

The project shows a reinterpretation of these mythological deities; monsters and spirits, which its own origin, was a metaphor that showed the neurotic aspects of its times. By the other hand, the oriental Pop culture and the Kawaii style, which is just another face of the modernity and the influence of a controlled consumption society.



Pop-Kai is a digital art exploration, but it is thought as installation, set of costume designs, planned for a photography session.
It's trying to show two sides of the same culture. Pop-Kai is the conjunction that there is born of juxtapose the Japanese ancestral folklore called Yokai, and the universe of oriental modern Pop. So each deity is influenced by Kawaii, toys, consumption goods, iconic modern artists (e.g. Kusama, Murakami), mass media, anime, manga, video games, etc. Also the CGI is technique that express the current empire of digitalization. The saturated colors belong to the Pop Culture, but also keeping the limits of a design system.


For this project I used the same softwares as usual: some of the Adobe suite, Cinema 4D, etc. But really, I don't think the name of the software is relevant. Eventually I prefer to talk about the "technique" in its place. At the beginning sounds more general, but the election of the technique its always related to the idea in itself. And any sort can reproduce it; if the artist knows what he want to show.
But what its fundamental, is to start the process with pencil and paper. After receiving a brief, do a personal brain storm, find information of your own, read, read, read. Improvise massive sketches. The simple drawing is the 60% of the work, and the rest includes the CGI.






Fortunately, Pop Kai was well received by people. I published the work and just three days after the project was featured. Of course it doesn't mean the work is perfect, but its signal that shows you are doing something that can arrive to the people.
I could confirm that the true north is working hard, no matter the inspiration, nor the perfect idea. Currently, the production of images is massive, it's easy to get draft ideas. But the key is to develop that one, and of course, the most difficult.

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