Purpose Clothing Supply is a new startup clothing company that I co-founded with a friend of mine. Our designs have very urban/minimalist influences and I wanted the logo and website to communicate that as well. I designed the word mark, designed + developed the website, and created the advertising graphics for social media.
I was inspired by the old, industrial buildings found in my hometown. After riding around looking for good photo locations, I realized these old buildings had a lot to offer. I tried to incorporate the colors, materials, texture, and feel of that industrial time period in Cambridge throughout the whole brand.
I first hand sketched the logo mark. I transferred that design into Adobe Illustrator and refined it. I created the shirt mockups using Photoshop. Photoshop was also used for all the social media graphics and materials. The images used for those social media materials were photographed and edited by the co-founder, Danny Warfield.
The project is still fairly new but so far the response has been great. Most of our customers have really understood the look and feel were going for and I would like to think that is because the word marks and logos convey that well.