Rações Zêzere is a portuguese brand of animal ration. Since 1981 they give the healthiest and most natural ration for animals as: birds, bovinae, snails, caprine, horses, rabbits, ovine cattle, birds and pigs. Rations for different species to all stages of animal feed.
As a nature product, we redesigned the brand to get closer to its essence. Inspired by the ingredients of animal ration, the brand represent a corn and soybean bran. Green was the color selected to represent it. Nature, health, agri-food are the inspiration of the brand and its design. Stationary and responsive website were also made to give life to this brand.
For this project I used different software to create the mockup and presentation. For example the branding, stationary, icons, website (responsive – desktop and mobile) and presentation were all created in Illustrator. The images you see in the presentation were build/ utilized in Photoshop.
People have said all the beautiful things about the design and presentation of this work.
Rações Zêzere project is only available on Behance so I don’t have much feedback.
This way, I was hoping to know what you think about this work to grow as a Designer and learn more about what I love to do the most – Design.