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The Rebranding of Piast Hotel

The Rebranding of Piast Hotel

March 1, 2017
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In 2016 we were invited to prepare the change. The change of image of the most recognizable hotel in Opole - Piast Hotel. The Piasts were the longest reigning dynasty of princes in Opole and it's region. We took back into the history in search for the prince, who will become good symbol of this modernization.

Jan II Dobry ("Dobry" in polish stands for "The Good One") was the best choice. His reign was full of good examples of management of his duchy and he fought for equal rights for his people.

We built new hotel's visual communication on image of the Prince and make it based on simple rules of readability and clarity. The color palette was improved to make it look more serious and noble. In new identity we focus on clean and simple communication, based on relevant informations, clear for everyone.

In the beginning of the process, we always have serious "brainstorming" in our Studio. We talk a lot about ideas and every aspect of new identity. When it comes to visualisation, we start form sketches, so we use a lot of paper sheets and pencils. After that, there is a time to improve the mark and whole identity in a computer (Illustrator, Photoshop).

It was a lot of hard work finding connection between idea, hotel values and fiting it in final shapes in logo. We were very happy that one of Piast's princes can combine all of the features we were looking for. The respond to new Piast Hotel identity is very good - from owners of the hotel to its clients.


We are from Brandglow. We focus on your brand.

We act in the field of widely understood graphical creation. We match solutions with needs because we want our clients to understand that individual image is an important message on the market they operate on. That is why we advise them: be creative! Stand out from the crowd by well-thought and unconventional solutions in the scope of graphical image and many others.

At your service:
+ logo design
+ corporate identity
+ web design
+ illustrations
+ prints
+ packaging design

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