Refresh Shooting part ll
Streetwear shooting for the Italian brand Refresh. We bring their clothes in the street of Milan, choosing the perfect locations to make the brand street spirit stand out.
The models aren't real models, but people that real comes from the street colture (Skaters, Hip pop singers ecc..).
So the most important point of this shooting it's the interconnection that we create between the brand and this locals street artists.
We started from the needs for the brand:
_ be noticed in the local street colture (Milan - Italy);
_ create a strong corporate image for differentiate the brand from the others locals competitors.
We choose to create a good match with architecture and clean style of this clothes.
So, starting from the collection colours, we choose the best architecture places of Milan.
We pass from the newest building of the center till the suburbs Basket courts.
All the shooting informations :
Cameras : Canon 70D - Samsung NX500
Lights : Reflector panel and the natural light
Milan Locations : Piazza Gaulenti - Piazza Alvar Aalto - Palazzo Lombardia - Stazione Centrale
Post Production : Adobe Lightroom CS5 - Adobe Photoshop CS5 - Adobe Premiere Pro CS5 (for the showreel)
During the shooting we also realized three showreel.
We divide the shooting in three and use one video for each.
So all the material has been used for the advertising campaign.
The project faithfully reflected the Milanese fashion taste, because we live here and so this became a point in favor for all the ideation of this project.
People in consequence reply very well at our work, putting many likes and doing shares at the posts on the social networks.
The brand was very satisfied and ask us to keep in work for the next campaign AW 2017.
