“RITMER” is a personal cardiograph with the function of automatic ECG analysis for remote and independent monitoring of the cardiovascular system and the functional state of the body. It is attached to the chest area with the help of standard adhesive ECG electrodes or a chest belt and removes the electrocardiogram from one lead. User chooses the option of fixing based on ease of use.
The implementation of the new brand ideas began after I met the founders of this company. This product is unique for the Russian market in terms of quality and convenience. Starting with conceptual ideas and ending with the final implementation, I was guided by visual simplicity and intuition in the perception of graphic images for every customer.
For this project, I create a minimalistic and intuitive font-point logosystem and transfer it to personal graphic. Then I expand this style, make it dynamic and alive. Any project of mine is a set of interconnected and complementary ideas and elements. Style is obliged to sell, but this is not enough, it must contain rock’n’roll note. Illustrator and Photoshop are my rock’n’roll friends.
Feedback from the people has been positive and useful on many social and design networks, websites and blogs to creative communities with extensive international reach. I remember the project with excellent communication with inspired people and an extremely interesting process of realizing all design and technical ideas.
Follow the Behance link of this project: https://www.behance.net/gallery/51752481/RITMER
To know more about my projects: www.behance.net/artgenerator