Rocken Burger is a brand that offers cost-effective burgers and side menus for people in their 20s and 30s.
I did branding with the setting that this burger brand is located in Seongsu-dong, Seoul, Republic of Korea.
The project received many sources of ideas from the fast-food restaurant "Subway" and the American review-gathering website "Rotten Tomatoes".
Rocken Burger is a branding project launched in hopes of having a burger brand to choose topping from, such as American fast food restaurant 'Subway'.
Brand naming and catchphrase come up with idea from the American website "Rotten Tomatoes" for movies and television.
The catchphrase (If it doesn't taste good, throw the hamburger!) is a parody of The audience threw rotten tomatoes when the performance was not good.
Of course you shouldn't actually throw hamburgers, anyway I wanted Rocken Burger to be a casual, fun, Freewheeling brand.
This project was designed under the theme of "a store where rock and roll music flows throughout the day".
Rocken burger is a brand that uses fresh ingredients as toppings, so yellow and green are used as the main colors to give a healthy feeling.
Also, a short promotional video was also produced to highlight the vintage feel of Rocken Burger.
promotion video -> https://vimeo.com/576446618
Almost all of the processes used Adobe Illustrator, and some of the adjustments used Adobe Photoshop.
The promotional video used Adobe Premier Pro.
There were many things that were disappointing because I had to design quickly in a short time, but it was generally a positive response positively.
I thought I should make the brand plan more solid next time.
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