A digital platform which offers customization services to young french handbag designers. Sacapare is a wordplay based on the french words “sac”, “s’accapare”, and “sac à part” which respectively mean “bag”, “possess” and “different bag”.
Through the customization process, Sacapare offers a wider space for expression and creation. We know that consumers who customize their products are more eager to purchase again, creating a loyalty loop.
To customize means developping a true relationship with clients. It is not just their future bag that we sell, we help them create it.
That is why our platform is perfect for young designers, we provide visibility, social feedback, data about real-time shopper preferences, shooting and post-production of products, and of course our customization service.
While I always feel like I am buying very nice bags, I also find myself re-imagining them in a way that suits me better: a different color, with or without straps, with an outside or inside pocket… This is how I decided to launch a digital platform to customize handbags.
As for the identity, I wanted people to feel a “young creator” vibe and I wanted a generative identity, an identity that you could also customize.
Process was quite simple : as soon as the reference logo has been created, I had to figure wich points to move and to which limits.
And I also created a huge pattern on Photoshop, that you can drag inside the form to give a feeling of infinity.
Testing was one of my favorite part : My customization page was the most important to my eyes, so I was pretty reassured to see that people enjoyed it but by focusing too much on that part of the website, people made me realize that the UX of my homepage was not very well thought…
Feel free to test the logo generator here : http://sacapare.com/logo/
And here is the customization page prototype : http://sacapare.com/personalisation.html