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Salto Visual Identity by Felipe Caplan Gottardello

Salto Visual Identity by Felipe Caplan Gottardello

Design Ideas
January 8, 2016
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Felipe Caplan Gottardello project Salto is a coaching and career company located in Brazil, their focus is guide and help young adults - mostly, freshly graduated - to see which paths and achievements that their individual skills can provide. Salto, in Portuguese, means leap, as their first leap of faith into life.

After the first logo a presentation, I had the feedback from the client that he would like a dynamic logo, and as soon as he said that, it made complete sense to me. Coaching implies in the evolution and mutation of a person, in its unconstrained movement in life. So inspired by movement readings, such as electromagnetic waves, topographic mapping, the Doppler effect and other science-based studies, the dynamic identity was created.
-Felipe Caplan Gottardello

Felipe Caplan Gottardello

Science studies all the way. Three references had a great impact: First the quote from Wassily Kandisky "A line is a track made by a moving point... It is created by movement - specifically through the destruction of the intense, self-contained repose of the point.” Second, the Ambiência Identity created by Nelson Balaban, and third the book "Dynamic Identities: How to Create a Living Brand" by Irene Van Nes.
-Felipe Caplan Gottardello

Felipe Caplan Gottardello

Design, to me, is the construction, and never the final work. Art History never ceases to amaze me. I love how everything is a deconstruction of a early generation construction. The Surrealist and Dadaist movements, are a great critic reference - and the semiotics skills of designers as Saul Bass are a excellent craft reference. It doesn't matter what you do, put critic sense in it. Never absorb anything without a filter, your moral filter will construct everything you do, might as well have a good one! (:
-Felipe Caplan Gottardello

About Felipe Caplan Gottardello

Felipe Caplan Gottardello is a 22-year-old Advertising graduate from Curitiba - Paraná - Brazil. Even though he took advertising, he's an actual Design lover (: See more of his works on Behance.

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