Learn how to generate brand value through a solid concept and a striking visual identity. This course is designed to give you the tools and insights needed to develop a brand strategy that will help your clients stand out from their competitors. It’s essential for businesses today to have an effective branding strategy in order […]
Santa Sasón - Restaurante Gourmet
Andrea Vesga
December 2, 2018
No Comments
When you’re refreshing the design and brand of your established restaurant, your restaurant’s logo design is a key piece of the puzzle. It’s the brand and visual identity that customers will connect with. It’s the mark that represents you and your restaurant everywhere, from your signage to your menu, your website, events… It represents you everywhere.
Showing a strong concept related to its name and trying to make a new fresh start to a restaurant is how this project was born.
My branding projects always start with hand-drawn sketches, but this time I already had the design idea in mind so I decided to just do it. I used a black typo to show elegance and flow and to follow a bit the style of the old logo of the restaurant. Then I started my research process to find good inspiration to start this project. I wanted really bad to do this restaurant's new logo, I wanted to leave a mark, that's why I decided to make the logo in a circle, like a wax seal. I had everything almost done but an icon was missing. I didn't know what to do to finish this, I almost gave up on this logo. After a long week and two days, I decided to work on the logo again. I couldn't find the icon I was looking for so I decided to create it. Following the form of the branches that people used in the bible to meet Jesus (John 12:13) I made the icon, a leaf-palm branch with a Christian cross and a halo on top to show the "Santa" (holy) in the brand's name.
The best way for me to start any project is writing down on a paper some ideas and concepts that I want to show in my work. Then I try to sketch those ideas into forms and draws. After I have a good result, I start with adobe illustrator; selecting a good typo, finding the right colors, etc. Then I use Adobe Photoshop to create or edit the mockups, and that's basically how my "creative process" goes.
I'm still working on this logo, but right now I'm happy with the result. The project is still new, but so far the response has been great. People have understood the concepts I was trying to put into the design. The owner is really happy with the logo.
"They took palm branches and went out to meet him, shouting, "Hosanna!" "Blessed is he who comes in the name of the Lord!" "Blessed is the king of Israel!" (John 12:13)