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Santoo Outdoor

Santoo Outdoor

Hoey Sun
August 28, 2017
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It's a brand design for an outdoor sports company, The brand name is called "SANTOO OUTDOOR".Santoo outdoor, adhering to the most pure outdoor exploration spirit.Dedicated to outdoor sports personnel for each expedition to provide professional equipment. The inspiration comes from the cactus, which stands for tenacious vitality and can survive in extreme natural conditions.The logo combines the "mountain" and "t" of the mountain brand name from the visual shape, which can map the brand image more intuitively and more clearly.



The inspiration comes from the cactus, which stands for tenacious vitality and can survive in extreme natural conditions.The logo combines the "mountain" and "t" of the mountain brand name from the visual shape, which can map the brand image more intuitively and more clearly.


Creative process: pre communication - brand positioning analysis - looking for inspiration - creative graphic drafts - using illustrator/photoshop to complete logo and VI. (Including business cards, envelopes, writing paper, work cards, posters, catalogs, labels, shopping bags, cell phone protection shells, stickers, app, corporate website, etc.)






It is necessary to maintain good and effective communication with customers. Before you do logo, you must understand the customer's ideas and brand background. Through the analysis of the brand, to provide customers with professional advice and creative ideas, to be recognized by customers after the beginning of the design, and finally the customer is very satisfied with this cooperation.

Hoey Sun

Hoey Sun | China
Independent brand designer
Hoeydesign studio founder, Baidu, Sina, was awarded the Shenzhen subway, Beijing Baita temple, Ganzhou Creative Park awards. Served in 2017, Shenzhen international sports exposition VI design, Shenzhen University album design, music culture, VI design, etc..

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