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Split Space

Split Space

Mireldy
August 14, 2016
1 Comment

We were asked to do the branding for a newly refurbished two-storey apartment located in the Croatian town of Split. The apartment actually came into existence by merging two former student rooms - one on each floor - and is, in a way, split in two parts. Hence the name Split Space. We started out by developing the logo, but ended up doing a rather extensive branding project with numerous applications.



The inspiration for the logo was the apartment itself. The logo depicts the contour of the apartment - a space split in two parts – but it also pays homage to the local Mediterraneanesque landscape by incorporating the sun, the sea and the coast. The illustrations that form the basis of the visual identity portray an abstract Mediterranean setting in a turquoise/pink/red/gold color code – deliberately avoiding the ‘blue and white striped cliché. The geometric shapes symbolize the architecture and the city, while the organic shapes represent the coastal scenery.


We used Illustrator for the logo and the illustrations, but we decided we weren’t going to use any mock-ups in the presentation of the work. Instead, we took the hard road and created a scenography for the photoshoot that included a substantial amount of paper, Styrofoam and labor.






The response to the Split Space project was great. The Behance community reacted with across-the- board approval, as did the guests of the apartment. The owners still get a lot
of comments praising the branding and the details one can find while staying in the apartment.
Also, the news of this project found its way onto the pages of one of the biggest daily newspapers in Croatia and was featured on Croatian design & lifestyle web sites.

Credits:
Art direction&Design: Imelda Ramovic & Mirel Hadzijusufovic of Mireldy
Illustrations: Imelda Ramovic
Copywriter: Luka Pervan
Project manager: Svjetlana Vukic
Photographer: Domagoj Kunic

More:
https://www.behance.net/gallery/38324109/Split-Space- Visual-identity

Mireldy

Mireldy are Imelda Ramović and Mirel Hadžijusufović - art directors, designers and illustrators who have been creating together in fields of advertising, art and culture, music and fashion industry for over 10 years.

During that period, they have independently and with numerous advertising agencies gathered impressive number of projects and awards (Red Dot, New York Festivals, Cresta, Magdalena, Type Directors Club, ADCC…).

They enjoy developing creative concepts, packaging, brands, but also
to creatively express themselves in different areas of work and life.

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