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Star Wars - Art Awakens by Clément Pavageau

Star Wars - Art Awakens by Clément Pavageau

Design Ideas
March 21, 2016

Back in June 2015, Lucas Film contacted Watson DG to create a custom Tumblr website, Interative Art Director Clément Pavageau narrated. The purpose of this website is to showcase art made by Star Wars fans. Submission was free and must be related to the Star Wars : The Force Awakens episode. Best arts are showcasing in an art gallery in LA.

The design had to focus on the arts and be adaptive to every kind of formats submitted by fans. Knowing that, I wanted to create a grid flexible enough to feature the arts and at the same time having a unique layout. The site needed to reflect the Star Wars universe as well. It’s how I came up with a clean and minimalist retro futuristic UI style. Most of the inspiration behind this project comes from the old Star Wars movies. I wanted the shapes, the colors, the fonts and the icons to reflect this retro futuristic style of the late ‘70s which, for me, defines the Star Wars universe.
-Clément Pavageau

Clément Pavageau

I think style is something so abstract that it can’t even be defined. Your style is something which should be unique and different for each projects you are creating. As soon as you described it, it loses this unique aspect and becomes banal. I’m always trying to cultivate the singularity aspect of my design by learning and creating stuff I’m not familiar with. And I think this is the strength of my design. Trust your gut and don’t be afraid to take risks by making something which doesn’t necessarily follow the trends. Try to always reinvent yourself on every new projects. Never stop creating. And mostly, have fun doing what you do.
-Clément Pavageau

About Clément Pavageau

Clément Pavageau - Kokopako - is a multidisciplinary designer born and raised in France. He have lived and worked in several places across Europe and USA. In the digital industry since 6+ years, he has been working with ACNE Production, Make Me Pulse, Domani Studios, North Kingdom, Watson DG. For clients such as Ikea, H&M, Adidas, Volkswagen, Audi, Lucas Film, Netflix, Youtube, Google, General Electric and more. See more of his works on Behance or his website.

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