Edvardas Kavarskas’ Sucré – is not a brand. This is something very personal, emotional and sincere. It is an area of a cosmopolitan woman. She is educated and confident. Refined, but also not afraid to be flirtatious just like the fashion world. Confectionery and fashion is the only weaknesses, that she herself allows to enjoy openly. It is not surprising that this experience of taste is accompanied by the slogan “taste-à-porter” the art of living tasty. And the axiom “less is more” has high standards in the world of pastry and is supplemented with a meaning “less, but tastier”.
The first stage of the packaging design process was a full-scale analysis of the macarons consumption habits as well as the search for the eligible construction. Confectionery is mostly shared with friends or it must be considered as a gift. It is important that the process of unpacking turned into an adventure, to make part-used cookies convenient to store on the table, and the rest of the package to remain attractive. That is how we came up with the idea of a double packaging solution which looks like double-layer dress.
Individual and associate geometrically formed graphic reflects three types of macarons, their colors and tastes. The inspiration mostly came from suprematism and constructivism artists who impacted the abstract art trends, among those – minimalism and especially contemporary fashion.
Simplistic and clear. High contrast and limited color palletes. Designing is not a profession but a lifestyle, a model of thinking and of understanding the world, or even an obsession, you name it. It is only with this mindset that you can achieve best results.
About Edvardas Kavarskas
Edvardas Kavarskas completed his bachelor and master’s degree studies at Vilnius Academy of Arts (VAA) and have been working as a freelance designer since then. Since 2012, he has been a member of the Lithuanian Graphic Design Association (LGDA). Since 2014, he have been a member of the of the LGDA Board. Currently he’s been actively working on the creation of packaging design and visual identity and also a doctoral student of Design at VAA. His focus on exploring ways of application of neuroscience and in package design. Also have been actively working as jury member and lector at various conferences and as a curator of Lithuanian Packaging Design gallery on Pinterest. See more of his works on Behance.