Sunrise ® project was made only for fun, but idea about what it should look like circled in my head for a few weeks. I decided, that it’s great concept for a motivational company logo – which should help people do away with their problems. This company could be selling motivational books/guides, do events and train human motivation
Probably most of you know this feeling, when you wake up bored, sad and you need something to make you happy. Next day, it’s sunny weather in the morning and you feel a lot better. Unbelievable, huh? Well, one of these annoying, boring days I just came up with this idea of motivational mark.
I think this simple, ordinary design would entice everyone, who has some problems in their life. Colors which I used are mild, they don’t make eyes tired. These 2 contour versions – navy blue and neon pink are made respectively for each sex. By my imagination, a person who ordered a motivational course would get self-personalized version of a guide. Golden one they would get when they ended course. Of course, I forgot to mention about the symbolism of this mark. Clouds in my imagination are fate’s adversities that surround us. We are the sun, we can go out from the clouds in a short period of time (a reference to the duration of the course). What about the hills? Actually, you can interpret it however you want. I think these are just things that happen around us, but we don’t pay attention to them (we take care only about our problems, but not about problems of other people).
I started with a simple sketch in my notebook, and step-by-step I was moving this idea to Adobe Illustrator. Firstly, I was trying to make whole mark looking more trendy (you know, clouds made with rounded rectangle etc.) – but I rejected this concept, when I realized that there are a lot projects of this type. My decision was to make something easy to remember for each group of audience. Whole logo is nothing more than a few hours spent on thinking about that is my idea even good enough. In fact, when I had idea drawn on paper and imagined in my mind, it took about 1-2 hours to make whole logo. Of course, that wasn’t end of my work, because even if you think that your logo is cool, you think a lot about anything you can do to make this looking even better. That’s how the idea with contour only version was born.
Actually, not much people have seen this project. My facebook fanpage and behance portfolio are not followed by bewildering amount of people. The only things I can write about are my shock, pride and happiness when Dannica wrote an email to me about publishing Sunrise ® logo on this website. First moment I was about “Hey, haven’t I woke up yet?”, but then I realized – yeah, it’s not a dream. Thank you Dannica for appreciating my work ?
What have I learnt from this project? Just one thing – it’s not important how many people click like button on your website. This is not a determinant of a quality of your work. The most important is that I have to have this possibility to say “Yes, this one is my design, and I’m 100% proud of what it looks like”. Actually, I’m very proud of this project, because I believe that it would fulfill its task. None of the components in mark are rash, I took care about its final, motivational look.
I hope that my English doesn’t hurt your eyes too much. It’s not my primary language, and there may be some mistakes.
Secondly, I just want to see your opinions about this design. I appreciate your criticism, optimism and whatever else you will write.