Surf Collective
Surf Collective is a concept for an online surfing community platform. I designed the identity for the platform plus a concept tablet website that can be seen here as well http://envoldevivre.com/portfolio/surf-collective-surf-platform/
The purpose of the identity design for surf collective was to experiment with shape and color to create a logo that is simple yet visually appealing.
I just started with a few sketches on paper from looking at logos with shapes and a simple typography layouts. Moreover, then I started playing in adobe illustrator to make those concepts come to life. Lastly, the color blue reflects the color of the ocean but much brighter to symbolize the revival when ones body enters into the ocean.
I just started with a few sketches on paper from looking at logos with shapes and a simple typography layouts. Moreover, then I started playing in adobe illustrator to make those concepts come to life. Lastly, the color blue reflects the color of the ocean but much brighter to symbolize the revival when ones body enters into the ocean.
First, I did some visual research of shape based logos and simple typography. Second, I started sketching in my drawing book based on the research I found. Lastly, I used adobe illustrator to execute my ideas. Moreover, I am old school when designing I see the computer as tool I always sketch my ideas then head to the tool which is the computer to execute my ideas.
People love the color of the logo and its simplicity. Also, through the creation of this logo in the words of Kobe Bryant “theres beauty in simplicity and stripping things down”. Therefore the best ideas do not need to be over complicated for no reason.
keep growing keep designing!