These aren’t your ordinary chocolate bars. This concept takes a variety of chocolates and infuses them with THC, giving cannabis lovers endless options. SweetStash comes in varieties like white chocolate, dark chocolate, milk chocolate, and mint chocolate, with the choice for indica, sativa, or a hybrid.
I wanted to design something current and in the media and something I believed in.
Each type has its own bright color, but all of the bars have gold foil text to elevate the brand and place it as a more sophisticated cannabis option. The strain is written in a handwritten font, emphasizing the unique blend that each one has. After the outer wrapper is peeled away, we see a shining gold foil protecting the chocolate, making it a luxurious experience.
Adobe Photoshop and Illustrator was used to create the design and brand of SweetStash. The brand was imagined upon the idea of creating something edgy, something current and something that I believed in. I created the typography and layout and the design in Adobe Illustrator and then used Adobe Photoshop to create the mockups of the packaging design.
So far I’ve had nothing but love from this project and has boosted my clientele. I learned to not be afraid to speak out and be different about something you believe in because good things will come from being your true authentic self.
Please stay true to yourself and what you believe in and if you can dream it you can do it!