"Since the beginning of seafaring the Helmsman has guided ships through Neptune's open seas with dexterity and dedication. It is with this inspiration that we have taken the essence of the Helmsman and capsulated it into our spiced rum, crafting its flavours from spices that then have been blended w...

Marco Nenzi is a Mobile app designer with a high passion for human behaviours. He was born in Tuscany, Italy....

For many years  of consumer research, there has been an adequate interest on how consumers select the brand they want to purchase and why they continue to buy these brands. Self-branding portrays the mechanism in which consumers match their own self-concept along with the images of a certain bra...