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Mid Autumn Festival Package Design
The Mid-Autumn Festival is an annual celebration and reunion celebration in Eastern culture. Chang-E, jade rabbit, mooncakes, etc. are all representative associations. The design concept of “Blessing from The Moon Goddess,” adopts the spiritual and elegant characteristics of Eastern mythology...
UGLY CAKE | Logo. Identity. Label. Packaging
We designed the logo, branding, label, and packaging for Ugly Cake. With the identity, we wanted to show the brand's playfulness, add a little self-irony to it. Ugly Cake is a "shy cake" that hides in a bag, hiding from the whole world. The mood of the company and the naturalness of the product ...
The Cafe: Proximity
Theses are photos taken right in the hustle and bustle of cafe life. No one is posing, they don't have time. There is a line of people waiting for their order to be taken while the bakers are baking and servings are catching up. Freshly poured flower hovers thick in the air and kitchen smells of war...
Kookmelkkoek (Boiling-milk-cake)
This project shows the process of baking a family cake recipe of my great-grandmother. The little girl is a depiction of myself and the zine shows the process of making the cake. I used to eat the batter and wouldn't always have enough left to actually bake it. The cover of the zine reads "KOOKMELKK...